Funded
How a Fintech Cracked MSME Lending in 48 Hours
Sneha Kulkarni shares how FinEdge Capital grew from an idea to a thriving business — the early struggles, the breakthroughs and the lessons for other founders.
Sneha Kulkarni, FinEdge Capital
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When Sneha Kulkarni started FinEdge Capital, there was no playbook. There were long nights, sceptical customers and a bank account that never seemed to grow fast enough.
The beginning
The first version of the product was built in a few weeks, sold to friends and family, and improved every single week based on feedback.
The breakthrough
Everything changed when the team focused on one customer segment and doubled down on what they loved.
"Talk to customers every day. The answers are always with them." — Sneha Kulkarni
Advice for founders
- Solve a painful problem for a specific customer.
- Keep burn low until you find repeatable growth.
- Build a community around your brand.
Featured company
FinEdge Capital
FinEdge Capital
Working-capital loans for MSMEs in 48 hours
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